Starting a blog today is pretty straightforward, but it’s hard to be successful and make money from it.
If you’re passionate about fashion and style, you’re probably already following the hottest fashion bloggers and influencers on Instagram.
A fashion blog provides them with a platform to get out their ideas on the subject, and also brings them a ton of opportunities. You’d be surprised to see how many ways fashion bloggers make money from their blogs.
According to Business Insider, fashion and style brands are forecast to spend up to $15 billion by 2022. They spend on everything from promoted posts and content to free samples, trips, and more.
In this article, we’ll show you how to start a fashion blog and share some tips on how to make money with it.
Step 1: Choose a Fashion Blog Niche and Name
Before you dive into the nuts and bolts of your blog, like finding the best blog hosting, you’ve got to determine what you’re going to blog about.
You know you want to blog about fashion, but to find out if your idea is viable, sit down and brainstorm. If you can come up with at least 20 blog post ideas in 15 minutes, you’ve got a winner. If you don’t, it’s back to the drawing board.
Once you’ve chosen your main topic, you’ll want to name your blog. Think about your topic, your target audience, and what your blog style will be like.
Step 2: Choose a domain name and Web Hosting Service
Web hosting is an integral part of your website. The servers of your web hosting holds your website’s content and files online. Choosing a website hosting is not an easy task.
Step 3: Set Up Your Fashion Blog
Every blog needs three elements:
- A unique domain name: This is what people type into their web browser to find your blog, like blogtyrant.com. It’s usually the same as your blog name and should be easy to say and type. Learn more about choosing the best domain name here.
- A reliable web host: This is where all the files, images, and content are stored. Companies like Bluehost make it easy to set up your account and blog.
- A blogging platform: This is the software you use to write and publish your blogs, add the design and layout to your site, and more. We recommend WordPress, which powers 35% of the web, including big names like Adobe, Microsoft, Rolling Stone, and more. It’s easy to use, flexible, and offers a wide variety of customizations with themes and plugins.
Many aspiring fashion bloggers get stuck at this stage because you don’t want to pay for a hosting company, especially at the start. So when you are looking to learn how to become a fashion blogger don’t look at the free hosting option.
It’s critical that you retain control and ownership of all the contents and assets of your fashion blog. The free options may disappear at any point, leaving you without any copies of your content and a disappointed audience.
Plus, free blog platforms are very limited in features. Many of them won’t let you use ads to earn money from your blog.
If you want more flexibility and control, you need to use a platform like WordPress and get your own web hosting.
We recommend Bluehost as a good starting option for new bloggers. You can get free domain name registration for a year and a discounted rate for being a Blog Tyrant reader.
Step 4: Create Content and Start Blogging!
Now you’re ready to start creating and publishing your fashion blog content.
Avoid the temptation to start typing and publishing posts without a plan. Your fashion blog won’t become a success that way.
Start with your core pages and main menu.
WordPress lets you create two different types of content: posts and pages. If you’re wondering what’s the difference, here’s a detailed guide on posts vs. pages in WordPress.
We recommend creating these pages for your new fashion blog:
- About page
- Contact page
Step 5: Promote Your Fashion Blog and Grow Your Audience
Promoting your fashion blog is essential if you want to develop an audience and, eventually, monetize it to earn money. Some are easy to set up and do, while others require a little more investment of your time (and maybe your money.)
Let’s take a closer look.
Optimize your fashion blog for search engines to drive traffic to your blog. A good SEO strategy means that whenever anyone searches Google for a topic you’ve covered, your fashion blog comes up in the search results.
Check out our guide to blog SEO for more tips.
As a fashion blogger, you know how important social is to your website. Especially if you’ve got great pictures and content that are easy to digest and share. Pinterest, Instagram, Twitter, and TikTok can help build and grow your audience, as well as increase your monetization options since you’ll be getting more views to your content.
There are a lot of social media channels out there, so you’ll have to decide which ones to use for your fashion blog. You might be tempted to use them all, but don’t.
When you spread yourself too thin across them all, you won’t have time to focus on creating content and sustainably grow your fashion blog. So, what can you do when it comes to social media?
- Spend time looking at the biggest blogs in fashion. See what social media channels they’re using, then dig deeper. Look beyond the followers and likes, since those can be bought. Look at how engaged their followers are, how much content is shared in each channel, and what kinds of interactions they’re having on the blogs themselves.
- Test out similar tactics on your fashion blog. Pick one or two social media channels and create content for them. Share your content through them and engage with your audience. Ask people to follow you on those channels. See how it goes for a few months and then decide whether to stay or switch.
Given time, you’ll see which ones work for you and which ones you can skip. We recommend engaging with commenters on your posts and adding one or two social media platforms to the mix to start.
Professional bloggers use email newsletters to stay engaged with their audiences and generate an income from them. They help you develop and sustain relationships with your audience better than any other marketing method you might use.
Step 6: Monetize Your Fashion Blog
All right, you’ve come this far. Now it’s time to start making money with your fashion blog.
Here are a few ideas you can try to monetize your fashion blog:
- Display Ads with Google AdSense
Advertising networks can help you earn money on your fashion blog. Google AdSense allows you to display ads on your site, even when you’re just starting. Follow our step by step guide on how to add Google AdSense to your blog properly.
- Affiliate Marketing
Affiliate marketing allows you to recommend products you love and earn a referral commission when your audience purchases a product after clicking on your link.
To make money with affiliate marketing, you’ll need to find fashion products and brands with an affiliate program. Start with Amazon Affiliates as they have tons of products in fashion, clothing, and accessories that you can recommend and get paid for it.
- Become an Instagram Influencer
Instagram is THE social media network for fashion and style influencers. You can do the same for your fashion blog, so make sure to join and start posting with the relevant hashtags to reach the right audience.
- Promote Branded Content
Reach out to brands, fashion startups, agencies, and others to partner with them. Demonstrate your influence by showing off your Instagram feed on your blog and also the size of your following.
- Sell Branded Swag
Once you’ve got a good-sized audience for your fashion blog, create some branded swag to sell on your blog. Use a print-on-demand service like Printful, TeeSpring, or Gooten to manage the creation, printing, and shipping of your t-shirts, mugs, jewellery, and more.
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